Legal

Privacy Policy

Effective date: 9 October 2026 (updated the same day: your algorithm is kept with your account). Previous version: 5 October 2026.
What changed in this version
  • Otto is run by Otto Technologies Limited (company number 17480128, registered in England and Wales), which is now the controller of your personal information. Section 1.
  • Nothing else in this Policy has changed.

1. Who we are and how to contact us

Otto Technologies Limited, registered in England and Wales with company number 17480128 and its registered office at Unit 9, Wilderbrook Way, EX34 8FN ("Otto", "we", "us") provides language learning applications and related services (the "Service"). We are the controller of your personal information unless this Policy says otherwise. You can reach us at privacy@otto-app.com, or by post at Otto Technologies Limited (company number 17480128, registered in England and Wales), Unit 9 Wilderbrook Way, Ilfracombe, EX34 8FN, United Kingdom.

Otto is based in the United Kingdom. Email is the quickest way to reach us and it gets to a person. The same address and email address serve readers in the United Kingdom, the European Economic Area and everywhere else.

2. What this Policy covers

This Policy applies to every part of Otto:

Some features launch to limited users or regions and may not be available to you.

3. Information we collect

3.1 Information you provide

3.2 Information collected automatically

3.3 Information from third parties

3.4 Sensitive information

We do not ask for and do not need sensitive information. If you use a speaking or listening feature, we process your voice input in order to provide it. Please do not submit anything you would not want processed, and see section 11 before putting anything confidential through Otto.

3.5 What we do not collect

This is as much a part of the Policy as the rest of it.

4. The browser extension

The Otto extension asks permission to run on every site you visit. That is a broad permission and it deserves a plain explanation, so here is exactly what it is for.

4.1 What happens on your device

4.2 What we receive

Choosing which words can be swapped, and matching them to the right place in the sentence, is done by our server rather than in your browser. So that it can, the extension sends it the sentences it is about to weave. What that request contains, in full:

Separately, and only when you do something:

4.3 What we do not receive

We use what we do receive to produce the weave and return it, and for nothing else. We do not build a profile of what you read, we do not advertise, and we do not sell or share the text with anyone.

4.4 Your control over it

The extension weaves by default once you have installed it. You can switch it off for a site from its menu ("Skip this site"), pause it for five minutes, or turn it off altogether, and while it is off nothing is sent. Removing the extension clears everything it kept.

4.5 Chrome and Safari

Both versions work the same way. Our collection and use of information through the Chrome extension complies with the Chrome Web Store User Data Policy, including its Limited Use requirements. The Safari extension is distributed inside the Otto Mac app and is governed by this same Policy.

5. The browser in the Otto app

The Otto app includes a web browser that weaves the pages you open in it, as the extension does. The list of sites you have chosen not to weave is shared with the extension (section 4.1), and sensitive pages are never woven (section 4.3). This section sets out what the browser keeps and what it sends.

5.1 What stays on your device

None of this is sent to us.

5.2 What is sent, and to whom

5.3 Ad and tracker blocking

The browser blocks ads and trackers using public filter lists (EasyList and EasyPrivacy), which it downloads to your device. The blocking happens on your device.

5.4 Streaming services you sign in to

If you sign in to a streaming service (such as Netflix, Prime Video, Disney+ or Apple TV) in Otto's browser, the service's sign-in stays on your device, kept with the Otto account you were using. When you sign out of Otto it is put away on your device, and it is put back only when that same Otto account signs in again on that device. What you watch there may be noted on your device to show Continue watching; it is not sent to us. Otto does not download, copy or re-host anything you watch, and the service handles your viewing under its own terms and privacy policy.

6. Cookies and similar technologies

We and our service providers use cookies and software development kits to operate the Service, measure performance, remember your preferences and personalise learning content.

6.1 Cookies on otto-app.com

This website sets no third-party cookies and runs no advertising or tracking networks. Nothing below is shared with anyone else, and none of it is used to build a profile or to target advertising.

One cookie is set whether or not you accept, because it is what records your answer:

These are set only if you accept, and are removed if you later decline:

Whether or not you accept, we count anonymous page views, time on page, scroll depth, clicks on links and buttons (with the label of the one you clicked), the full address of the page that linked you to us, a search term if the search engine chooses to pass one on, your browser's user-agent string (which names your browser and operating system), your browser language, your screen size, your connection type, your browser's time zone, and whether you are on a phone or a desktop. That measurement uses no cookie and no identifier that outlives the visit, and we never store your IP address.

We infer an approximate country from your browser's time zone. This is a guess from a setting your browser already sends, not a location lookup, and it is wrong for anyone using a VPN or travelling. We cannot see, and do not try to see, any other website you visit. Nothing here follows you across the web.

If your browser sends a Do Not Track signal we do not measure anything at all and you are not asked about cookies.

If you go on to buy a subscription, Stripe sets its own cookies on its checkout pages, which are necessary for the payment and for fraud prevention. Those are governed by Stripe's privacy policy.

6.2 The extension's storage

The extension keeps your settings, your signed-in session and which offers it has already shown you that day in the browser's extension storage, not in cookies. When it shows you an offer, its picture is loaded from otto-app.com. It is local to that browser, it is not readable by the websites you visit, and it is cleared when you remove the extension.

7. Why we process personal information, and our legal bases

For readers in the EU and UK, the legal basis for each purpose is given in parentheses.

8. Automated decision-making and profiling

We profile your reading in order to set the difficulty of what we show you and to recommend what to read next. This produces no legal or similarly significant effect. You can object to profiling for marketing, and you can turn off personalised recommendations where that option is offered in Settings.

Your recommendations ("your algorithm"). Otto learns what you like from what you do in the app: the videos and stories you watch and for how long, the ones you skip or hide, the topics and creators you come back to, and the articles, podcasts, books, films and series you open, save or turn down. It uses this to choose the stories, picks and articles on your home. It is kept on your device and with your Otto account, so it is there when you sign in on another device or after reinstalling the app, and it is deleted with your account. We also use it, together with other people's in aggregated or de-identified form, to improve Otto's recommendations and the app itself. It is not sold, not shared with advertisers and not shown to anyone else, and you can see and change it in the app (Settings, Edit algorithm).

To suggest new video creators, the app sends the YouTube channel identifiers of the creators you watch most to our server, which looks up the channels they feature using the YouTube Data API (Google) and returns suggestions. These identifiers are not stored against your account. The channel information our server receives from YouTube is cached for up to a week.

Content from other sources. The home shows headlines, short summaries and images from publishers' public feeds (such as magazines and Reddit) and from Wikipedia, credited to their source; opening one takes you to the publisher's own page. Video stories play in YouTube's embedded player, under YouTube's terms. We do not send these sources anything about you beyond what any visit to their site involves.

9. Payments and subscriptions

There are three ways to subscribe, and they differ in who takes the money.

9.1 Through the Apple App Store

If you subscribe inside the iPhone, iPad or Mac app, Apple is the seller. Apple takes the payment and holds your payment details. We are told only that a subscription exists, which plan it is, and when it renews or lapses. That status reaches us through RevenueCat, which we use to read App Store receipts. We never see your card.

9.2 Through Google Play

The same, with Google in Apple's place.

9.3 Directly on otto-app.com

If you subscribe on the website, we are the seller and Stripe processes the payment. You enter your card on a page hosted by Stripe. Stripe collects and holds your card details; they never pass through our systems and we never store them.

From Stripe we receive and keep against your account only: the plan, Stripe's customer and subscription identifiers, the status of the subscription, whether it is set to cancel at the end of the period, and the renewal date. We need these so the apps know what you are entitled to and so you can manage the subscription. Your card details, the email address you give at checkout and your billing country are held by Stripe, not by us.

Stripe is an independent controller of the payment data it collects, for its own fraud prevention and regulatory obligations. Its privacy policy is at stripe.com/privacy.

9.4 How your plan reaches your devices

Whichever route you used, your plan is recorded once against your account and is included in the sign-in token your device holds. That is how the app and the extension know what you are entitled to without asking us again on every action. The token carries your plan and your account identifier and nothing else about you.

10. Tutors, schools and shared progress

10.1 Linking with a tutor

Nothing is shared with anyone until a link exists, and a link is always something you start or accept.

Once you are linked, your tutor can see: your display name, your learning and native languages, your level, your streak, how much you have read and when you last read, your saved words, your work on anything they have set you and its results, summaries of your learning activity (your sessions, the words you tap and save, and how well you know each word), and which article you are reading, while you are reading it. They cannot see your email address, your phone number, your password, your payment details or your date of birth.

You can unlink at any time in Settings. Unlinking stops all further sharing at once. Work your tutor has already been shown, such as a test result they have marked, may remain in their records.

10.2 If you are a tutor

We process your name, email address, the learners linked to you, and what you set and mark. You may use a learner's information only to teach that learner, and you must not disclose it to anyone else.

10.3 Schools and organisations

Where a school or other organisation arranges Otto for its learners, that organisation decides who is enrolled and what its staff can see. In that arrangement the school is the controller of its learners' information and we act on its written instructions as its processor. If you are a learner or a parent, please contact the school first to exercise your rights; we will help the school answer you.

10.4 Children in a school setting

Where a school enrols learners below the age at which they can consent for themselves, we rely on the school to have obtained any parental consent or other authority its own law requires, and our agreement with the school says so.

11. AI features and what happens to what you write

Otto uses artificial intelligence to adapt articles to your level, to translate, to choose which words to swap into what you read, and to build exercises and tests.

12. Advertising and affiliate links

As at the effective date of this Policy, Otto shows no advertising and operates no affiliate tracking in the apps, on the website or in the extension. The rest of this section sets out the rules we would follow if that ever changed, and the choices you would have. None of it is happening today, and we will update the effective date above and tell you before any of it does.

13. Who we share personal information with

These companies process personal information on our behalf, under contract, for the purposes given and nothing else.

We also disclose personal information to authorities, auditors and professional advisers where the law requires it or where it is necessary to protect people, and to an acquirer in connection with a merger, acquisition or reorganisation, subject to notice where required.

We do not sell personal information, and we do not share it for cross-context behavioural advertising.

14. International data transfers

We are based in the United Kingdom. Your account and learning data are held in Google Cloud, principally in Europe. Some of our services, including the alignment server and the article pipeline, run elsewhere, including in the United States. Where personal information leaves the UK or the EEA we rely on an adequacy decision where one applies, and otherwise on the EU Standard Contractual Clauses together with the UK International Data Transfer Addendum, supported by an assessment of the recipient. Write to privacy@otto-app.com for details of the safeguards used for a particular transfer.

15. Retention

Aggregated or de-identified information, which cannot be traced to you, may be kept indefinitely.

16. Your choices

17. Your rights

Depending on where you live, you may have the right to access your information, correct it, delete it, restrict or object to how we use it, take a copy elsewhere, withdraw consent, and opt out of targeted advertising, sale or sharing, or significant automated decisions.

18. Children

Otto is not directed at children under 13, and a child under 13 may not create an account. In the EEA and the UK the age at which a child can consent to online services is between 13 and 16 depending on the country, and we apply the higher age where local law sets one. We do not knowingly collect personal information from a child below the applicable age without authority from a parent or a school. If you believe a child has given us information, write to privacy@otto-app.com and we will deal with it. Section 10 covers learners enrolled by a school.

19. Security

We use technical and organisational measures appropriate to the risk: encryption in transit, access controls on a least-privilege basis, attestation of the apps through App Check so that our servers refuse requests from anything that is not a genuine copy of Otto, and regular review. We never hold card numbers. No system is completely secure, and if a breach affects your personal information we will notify you and the regulators as the law requires.

20. Third-party links and services

The Service links to other websites and services, including the app stores, Stripe, the pages you choose to read with the extension or in the Otto app's browser, and the search engine you choose there. Their own policies govern what they do with your information. Reading a page with the extension switched on does not involve us in any way in your relationship with that site.

21. Disclosures for California and other US states

21.1 Notice at collection

21.2 Authorised agents and appeals

You may use an authorised agent, who must provide written permission that we can verify. If we deny a request you may appeal by replying to our decision, and we will respond within the period your state's law sets.

22. Changes to this Policy

We will post any change here and update the effective date. If a change is material we will tell you in the Service or by email before it takes effect. Continuing to use Otto after the effective date means you accept the updated Policy.

23. Contact

privacy@otto-app.com, or Otto Technologies Limited (company number 17480128, registered in England and Wales), Unit 9 Wilderbrook Way, Ilfracombe, EX34 8FN, United Kingdom.